Taylor Swift Named 2018’s Most Influential Person On Twitter

Despite tweeting just 13 times in 2018, Taylor Swift has been named by Brandwatch as Twitter’s most influential user of 2018, with an “influencer score” of 98 out of a possible 100 points.

Scores are determined by the amount of genuine engagement a Twitter user generates, counting
retweets, replies and followers, as well as how many other influential users interact with the account.

Swift, 28, boasts 84 million followers on Twitter.

The No. 2 spot goes to former One Direction singer Liam Payne, with an influencer score of 97 and 33 million followers.